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The site hotelsanterenzo.it has the following in the web site, "Hotel Lerici SanTerenzo Albergo a Lerici 4 stelle con vista mare." We noticed that the website also stated " Tra i più esclusivi alberghi a Lerici con annesso lo storico stabilimento balneare Colombo un hotel a Lerici con panorama mozzafiato del Golfo dei Poeti." It also stated " Garantiamo la tua Privacy! The Colombo beach establishment is located below the hotel and is equipped with all the facilities and comforts. All our hotel Guest are offered a special rate. 2018 Albergo Lerici - Hotel San Terenzo." The header had hotel lerici as the highest ranking keyword. This keyword was followed by albergo lerici, alberghi lerici, and lerici hotel which isn't as urgent as hotel lerici. The other words the site used was lerici hotels. hotels lerici is also included but might not be understood by search crawlers.